Feverpitch × Watford FC
YELLOW. BLACK.
READY TO
ATTACK.
From Vicarage Road to the family table. A Watford FC Feverpitch edition that puts yellow-and-black football drama into supporters' hands.
Two dice. Endless drama.
Watford FC edition · illustrative packaging
HORNET PRIDE
Yellow, black and the hart on the box
FROM £4.63
Per game at 20,000 units · ex VAT
1,000 MIN.
Minimum club order · ages 5+
Hornet pride. Football in their pocket.
More than matchday
THE VIC.
AWAY DAYS.
KITCHEN-TABLE GOALS.
Watford runs through generations. The yellow shirt, the walk to Vicarage Road and the stories families share. Feverpitch gives Hornets another way to live that passion, wherever they play.
01
Little Hornets. Big celebrations.
A first Watford gift. A game with a parent or grandparent. A last-minute winner before tea. Simple football fun with the Hornets at its heart.
02
The Yellow Army travels.
Small enough for an away-day bag. Ready for a game with fellow supporters on the journey there, before kick-off or on the way home.
03
Hertfordshire roots. Hornets everywhere.
For supporters around the corner or across the world, yellow and black are a bright, unmistakable connection to home.
For the club, that means merchandise with a role beyond the shelf: a product supporters can play, gift and keep coming back to.
The Hornets. Family. Football. The Vic.
THE VIC.
GRAHAM TAYLOR.
ROCKET MAN.
Vicarage Road has been home since 1922. Sir Elton John became chairman in 1976, Graham Taylor arrived in 1977 and together they led an extraordinary rise from the Fourth Division to runners-up in the top flight. Feverpitch turns that family story into something supporters can play together.
A proposal for Watford FC’s retail and commercial teams. Heritage-led artwork, membership uses and promotional offers would be developed with the club.
Same game. Your identity.
YOUR COLOURS.
YOUR CREST. YOUR GAME.
Packaging concept
WATFORD FC
Unmistakably Watford. Vivid yellow, deep black and a flash of red. A small box with the energy of The Vic.
THE HORNETS.IN EVERY GAME.
- Club colours on the retail box
- Your club crest on the box
- The original Feverpitch football dice game
- Custom dice colours included free
Illustrative Watford FC edition proposal. Final artwork and badge use require club approval.
FEEL THE DRAMA.
Watch on YouTube ↗Club merchandise. Clear figures.
SMALL GAME.
BIG CLUB POTENTIAL.
Explore the order size, retail value and potential gross profit for your club edition.
£10 ex VAT is £12 including VAT at 20%. Set your own retail price to explore the opportunity.
ORDER COST
£5,000
£5.00 per game
RETAIL REVENUE
£10,000
If every game is sold
POTENTIAL GROSS PROFIT
£5,000
Before your selling costs
50.0%
GROSS MARGIN
£5.00 gross profit per game
100.0% markup on the wholesale price.
Illustrative gross profit assumes the full order sells at the selected retail price. All figures exclude VAT. Custom dice colours are included free. Club selling and operating costs are excluded.
| Games | Trade price / game | Order cost | Gross profit at £10 / game |
|---|---|---|---|
| 1,000 | £5.00 | £5,000 | £5,000 |
| 5,000 | £4.88 | £24,400 | £25,600 |
| 10,000 | £4.75 | £47,500 | £52,500 |
| 20,000 | £4.63 | £92,600 | £107,400 |
Prices exclude VAT. Each volume tier applies a further 2.5% discount to the unrounded unit price, starting from £5.00 at 1,000 games. Final unit prices are rounded to the nearest penny. Box colour / badge customisation is the club branding offer. Custom dice colours are included free. Speak to Pete to confirm your order and artwork.
Put it in fans’ hands
MAKE IT PART
OF THE HORNETS' EXPERIENCE.
01 / SELL
HORNETS SHOP.
A NEW WAY TO PLAY.
A proposed addition to the Vicarage Road store and online range: a compact gift, a first piece of Watford merchandise or an extra at checkout. The calculator shows the commercial opportunity at each order size.
02 / WELCOME
JUNIOR HORNETS.
TOMORROW'S MEMORIES.
Explore a Junior Hornets welcome gift, family offer or school-holiday promotion. Give young supporters something to do with their Hornet pride and a reason to bring family into the game.
03 / SHARE
PARTNERS.
SUPPORTERS. HERTFORDSHIRE.
Build a partner-funded giveaway, supporter reward or community campaign around a playable Watford product. Each route can be tailored to the club's audience, budget and objectives.
One box. One unique code.
KEEP THE GAME GOING.
BRING FANS CLOSER.
Every box has a unique code on the back. Turn it into a route from the game to your club’s next promotion, reward or experience.
Bring a kitchen-table winner back to Vicarage Road. A box code could link the game to a selected match, a stadium experience or a Hornet campaign, giving the club a clear next step after purchase.
Back-of-box code
YOUR NEXT CLUB
EXPERIENCE STARTS HERE.
HORNS-XXXX-XXXX
Illustrative code format
PLAY THE GAME → ENTER YOUR CODE → DISCOVER YOUR REWARD
A FREE MATCH TICKET.
Make the box a route to a selected fixture. Give supporters a reason to bring the excitement back to the stands.
BEHIND THE SCENES
AT VICARAGE ROAD.
Explore a stadium-experience reward or prize draw. Connect the game at home with the ground, the club's story and a day to remember.
YOUR NEXT CAMPAIGN.
Use codes for a club offer, fan reward or promotional entry, tailored to your campaign and audience.
Marketing with a purpose. Codes can connect each box to a chosen campaign and, with a redemption process, help track participation. An optional sign-up can invite fans to hear more from the club.
Example promotions for discussion. The club chooses the offer, availability, terms and redemption process. Marketing sign-up would be optional.
Two dice. No screen required.
PASS.
SHOOT.
CELEBRATE.
Choose five minutes of play, or race to three goals. Two custom dice turn football’s highs and lows into a fast, face-to-face game.
01
BUILD THE ATTACK.
Roll the white die. Three consecutive passes or Shoot earns a shot. Tackle hands over possession; Foul gives your opponent a shot.
02
TAKE YOUR SHOT.
Roll the black die. Goal scores. Save returns play to the defender. Rebound means roll again; Counter gives the opponent a shot.
03
GO AGAIN.
After a goal, possession switches to the opponent, who rolls the Field Dice to kick off. Keep playing to your agreed time or score. Same football drama. Hornet colours.
Make your club edition happen
YELLOW.
BLACK.
LET'S PLAY.
START WITH YOUR COLOURS.
BUILD FROM THERE.
Tell Pete your preferred quantity and how you want to get the Watford FC edition into supporters’ hands.
- Choose your order size and club colour direction.
- Agree the box artwork and approved badge.
- Confirm pricing and your club edition.
Custom dice colours are included free.